your action with that store reminds me someone from ebay as a seller:
always list coins with no picture but always gets max bids on it;
another point, is that whatever you advertise before your auction being started -
you already selling these coins to whom and nobody in the world keep this kind of
practice, - usually collection comes, it is cataloged and auctioned;
with these kind of coins from Soderman collection I think you dont need to worry about
them as they will sell high anyway; but extremely advertise campaign started by you
brings me the point that high is not enough for the firm, the firm wants more than high, IMXO