If your brand isn't looking for something unique, but you still want to take a creative approach to your marketing campaign, consider an alternative. Consider an option if you're not looking for something unique but still want to take an innovative approach to your marketing campaign. You can use Instagram Stories to create an opportunity for your customers to engage with your brand in unique ways. Also, as backgrounds, you can use royalty free images. On that platform, there are a lot of free videos and photos to use.