You make a very interesting point and I have a mutual feeling about it with you. What can be done about it ? It seems to me it has to be up to each individual buyer. Make your own judgments of condition, value and worth and Ignore the labels and grading. To your point, it seems many are looking to get something more "special" than the ordinary issued and feel the label or blessing by a third party assures them of that. In addition buyers are dealing with the bidding frenzy syndrome which in my opinion goes beyond the values but affects them. Personally I buy the coin not the label.