You know, I type these things at home on my tiny and old laptop and I never hear the end of my typos!
Unfortunately I do not have any before photos of the coin, but I can try to describe it. The coin seemed normal when looking straight on at a 90-degree angle to the surfaces. But when you tilted the coin, you could see a major league green haze along the surfaces of the obverse especially. It seemed like mold was growing along Liberty's neck, face and hair, and there was a fair bit of haze in the fields as well. The reverse wasn't so bad, showing only a few spots of green haze when held at an angle. So they neutralized the PVC and then removed it leaving the underlying surfaces intact and as you can see, quite beautiful. The reverse was the same situation, but you will notice a spot of light toning by the word "United" which was there before conservation and remains now. So this was not a simple "dip" job, but a focused effort to conserve the coin and remove the harmful PVC contamination.
As for others who could not be helped by NCS, it's unfortunate for them and good for the rest of us. Personally, I am very glad that NCS chooses not to conserve some coins, either for the sake of originality or the simple fact that conservation would not benefit some coins. I would be far more suspect if they "never met a coin they couldn't conserve." In either case, they still must charge the evaluation fee, which I believe is 1% or 2% of the value of the coin with a minimum fee of like $10. It would be disappointing to be charged for them doing "nothing" but you must remember they had to evaluate the coin in detail before coming to the conclusion that they couldn't help. So if you are like me, being about the furthest away on the spectrum from "coin doctors" you could benefit from NCS' services.