<P>After doing some extensive number crunching, I have come to the realization that eBay is effectively eliminating their "Stores" from their system. They are doing this by literally pricing the "Stores" out of business.
<P>Recent increases in fees for "Stores" has made it totally uncompetitive with the standard auction/fixed price format. The chart below shows the listing fees and final value fees for items at various price levels, for both the auction/fixed price format and store items. As you can see, once you hit above the $5.00 mark (approximately), the fees for "Stores" become higher than for auction/fixed price. Bear in mind, this chart does not even factor in the $15.95 monthly!!! fee charged to maintain a "Store". If you are selling $3.00 items in your store, you save .16c per item vs. auction/fixed price format items. Factoring in the maintenance fee, you would need to sell 100 items through your store to balance your "Store" fees vs. auction/fixed price fees. Now, if you can sell 500 or 1000 $3.00 items per month, then perhaps a store would be better. But unless you are an extremely high-volume seller of low value items, the "Store" feature is not financially adventageous.
<P>There is also need for consideration of time. "Store" items are listed for 30 days. Auction/fixed price items are listed only for 7 days. You can relist for an additional 7 days, and if the item sells during the "re-listing" period, you will not be charged a second listing fee. If the item stays listed for more than 14 days, you might consider re-evaluating your price/title/description to make your item more sellable.
<table border=0 cellpadding=0 cellspacing=0 width=468><tr><td width=64></td><td colspan=3 width=192><u>auction/fixed price listing</u></td><td width=20'></td><td colspan=3 width=192><u>store item</u></td></tr><tr><td></td><td>listing fee </td><td>final value </td><td>total fees </td><td></td><td>listing fee </td><td>final value </td><td>total fees </td></tr><tr><td>$3.00 </td><td>$0.35 </td><td>$0.16 </td><td>$0.51 </td><td> </td><td>$0.05 </td><td>$0.30 </td><td>$0.35 </td></tr><tr><td>$5.00 </td><td>$0.35 </td><td>$0.26 </td><td>$0.61 </td><td></td><td>$0.05 </td><td >$0.50 </td><td>$0.55 </td></tr><tr><td>$7.50 </td><td>$0.35 </td><td>$0.39 </td><td>$0.74 </td><td> </td><td>$0.05 </td><td>$0.75 </td><td>$0.80 </td></tr><tr><td>$10.00 </td><td>$0.60 </td><td>$0.53 </td><td>$1.13 </td><td></td><td>$0.05 </td><td>$1.00 </td><td>$1.05 </td></tr><tr><td>$13.00 </td><td>$0.60 </td><td>$0.68 </td><td>$1.28 </td><td> </td><td>$0.05 </td><td>$1.30 </td><td>$1.35 </td></tr><tr><td>$17.00 </td><td>$0.60 </td><td>$0.89 </td><td>$1.49 </td><td></td><td>$0.05 </td><td>$1.70 </td><td>$1.75 </td></tr><tr><td>$22.00 </td><td>$0.60 </td><td>$1.16 </td><td>$1.76 </td><td> </td><td>$0.05 </td><td>$2.20 </td><td>$2.25 </td></tr><tr><td>$30.00 </td><td>$1.20 </td><td>$1.46 </td><td>$2.66 </td><td></td><td>$0.10 </td><td>$2.85 </td><td>$2.95 </td></tr><tr><td>$45.00 </td><td>$1.20 </td><td>$1.91 </td><td>$3.11 </td><td> </td><td>$0.10 </td><td>$3.90 </td><td>$4.00 </td></tr><tr><td>$60.00 </td><td>$2.40 </td><td>$2.36 </td><td>$4.76 </td><td></td><td>$0.10 </td><td>$4.95 </td><td>$5.05 </td></tr><tr><td>$75.00 </td><td>$2.40 </td><td>$2.81 </td><td>$5.21 </td><td> </td><td >$0.10 </td><td>$6.00 </td><td>$6.10 </td></tr></table>